Paragon Products’ EGG POD Enters Third Summer as Winning Campaign, Passes 125 Weeks on National Hits Chart
HONG KONG , June 15, 2022 – Paragon Products Ltd. announced today that its Egg Pod™ microwave egg cooker has entered its third summer as a nationally ranked ‘As Seen on TV’ winning campaign, passing 125 weeks on the industry’s gold-standard hits chart.
The Egg Pod™ makes four, perfectly hard-boiled eggs in the microwave in minutes and then also quickly and easily removes the shells with just a few brisk shakes. The patented innovation has met with strong demand, shipping more than one million units in its first year alone. The commercial for the product also rocketed up the charts, eventually breaking into the national top 20 in July of last year, according to hits-chart publisher DRMetrix, an independent monitoring firm.
“We really knocked this one out of the park, and it shows in the way our advertising continues to resonate with consumers this long after it first took off,” said Jordan Pine, Paragon’s creative director and co-founder.
The Egg Pod™ is the latest in a long line of hit products Paragon has launched during its 11-year history. Other well-known successes include the Bell+Howell TacLight™ flashlight and TacLantern™, Sharper Image® OwnZone™ wireless TV headphones, the RoboTwist™ electric jar opener and the Boom Touch™ portable speaker.
“This latest success validates a process we have been perfecting for years,” said co-founder Bill Quarless, who leads the product development and manufacturing teams. “Starting with just a concept, using only our own resources, we were able to create the world’s first-ever egg cooker and peeler in one unit – and consumers love it.”
Learn more about this best-selling TV product and witness its journey for concept to retail shelf:
Paragon Products Ltd. (paragonproducts.com) is a Hong Kong-based firm that specializes in creating hit products and winning commercials for the ‘As Seen on TV’ industry. Founded in 2010 by two US military veterans with deep industry expertise, Paragon has become the No. 1 product feeder to the companies that supply the top national retailers. The company identifies and develops its own items, creates and market tests its own commercials, and then mass produces and supplies these products for its partners.