For Second Week in a Row, Paragon Products’ TAC GLASSES is No. 1 in the Nation
HONG KONG, July 26, 2021 – Paragon Products Ltd. announced today that the direct-response advertising campaign for its Bell+Howell TacGlasses™ is No. 1 in the nation for the second week in a row, according to independent monitoring firm DRMetrix. This achievement comes as it passes its 206th week on the charts, meaning the campaign is closing out its fourth year as a nationwide success.
TacGlasses are military-style sunglasses promoted by TV personality Nick Bolton and distributed by E. Mishan & Sons, Inc. (“Emson”), a top firm in the ‘As Seen on TV’ industry. Its well-known commercial features several signature scenes, including one where its light-filtering technology reveals a colorful American eagle on what appeared to be a blank screen.
“We obviously did a great job selling these sunglasses, but this is one of those rare cases where the customer experience actually exceeds the expectations set by the commercial,” said Jordan Pine, co-founder of Paragon. “The way these lenses make colors more vivid is truly a ‘wow’ the first time you try it.”
TacGlasses are part of the hugely successful TAC line of products that includes flashlights (e.g. Bell+Howell TacLight™), a men’s shaver (e.g. Bell+Howell TacShaver™) and several other innovative products with a military theme. All told, the line has produced 16 winners and counting, sold more than 20 million units and generated more than $500 million in sales.
Paragon Products Ltd. (paragonproducts.com) is a Hong Kong-based firm that specializes in creating hit products and winning commercials for the ‘As Seen on TV’ industry. Founded in 2010 by two US military veterans with deep industry expertise, Paragon has become the No. 1 product feeder to the companies that supply the top national retailers. The company identifies and develops its own items, creates and market tests its own commercials, and then mass produces and supplies these products for its partners.
Emson, a family-owned consumer products business established in 1946, is a leader in the direct response industry. Emson designs, markets, manufactures and sells a wide range of consumer products, including, kitchen electrics, housewares, exercise and fitness products, pet products, tools, automotive accessories, flashlights, lanterns, personal care products, electronic accessories and lawn and garden products. Emson’s products are marketed by direct response via TV commercials, infomercials and the Internet, and are sold in national retail chains, such as Walmart, Walgreens, Target, Kohls and Bed, Bath & Beyond, both in the United States and internationally, including United Kingdom, Germany, Japan, Canada, and many other countries.